Creating a personal identity is exciting and challenging at the same time. Faced with questions like, how do I want others to percieve me? and what does this color say about who I am? forces you to have a reason for every design choice. For my own brand, I wanted it to highlight my positive and creative nature. I chose to incorporate watercolors because I think that the way in which watercolors mix is synonomus with my collaborative tendencies and strengths.